Roadmap to Reopening
6-part series for Hospitality venues.
Synopsis:
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Coming next..
Issue 5 - Communication Strategy
Issue 6 - Reflect & Adapt
1. Venue Strategy
Key points: Venue strategy, Customer experience, Digital distribution and online to offline experiences.
These are the steps you need to take in order to ensure clear way-finding and social distancing strategies in store. We’ve created a quick checklist accompanied by 3 key points to keep in mind and included some helpful resources and supplier discounts to help you make it a reality. The aim of this resource is to re-think the physical way your venue operates and to consider how some of these changes can be applied in a way that is practical, and enjoyable.
2. Customer Experience
Key points: Customer journey, developing a Communication and Marketing strategy.
There’s no denying that customer behaviour and perspectives have shifted. We are looking at a traumatised public and what they need from us now will be different to what they sought before. Having said that, this unique time presents a truly unique opportunity for the hospitality industry.
Now more than ever will people be looking for comfort and escapism. As the social hubs for our community, we are well poised to provide this support if we adapt appropriately. The aim of this resource is to rethink and redefine the traditional restaurant/ cafe experience.
3. Digital Distribution
Key points: Digital marketing and distribution & offline-online integration.
Opening your hospitality venue on June 1 will be the first step back to reopening. However, ensuring that your patrons know and are aware of your business will be critical in order to make reopening sustainable in the longer term. The consumer's path to purchase for everything begins online. Whether you’re a digital native or a digital dinosaur, now is the time to get into tech. This Issue highlights the 3 key areas any business owner should focus on to get their venue ready for reopening leveraging the lessons from Digital Distribution.
4. Team Ready
Key points: Team-ready, review and adapt your venue.
The “New Normal” has forced venue owners and managers to consider how your team will adapt your venue to servicing your patrons in the best and safest possible way. With many things to consider such as safety protocols and service procedures, the priority will be to equip, train and up-skill your team to be ready when you open your doors.
The good news? There is time to introduce and implement this with your teams. So prepare and get them ready!
2 episodes each week.
BrandWorks are a multi-disciplinary team committed to developing strategic design solutions for FMCGs, Hospitality, Commercial Property, and Fit-for-Purpose Retail Destinations. What makes us stand out from the crowd is that we’ve been there. From business management to ownership to operation, our experiences with and love for great design guides our process. Together, we’re building a global business community curated for success with innovative and intelligent design. Let’s bring the extraordinary to life.
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