Background

Bianco Latte Gelataria is a southern Italian-inspired gelato brand that brings the taste and essence of the southern Italian carefree lifestyle. Known for its gelato carts seen across Melbournen’s many events and function spaces, the business wanted to double down on its brand, market awareness and in-store experience given the rising popularity of gelato and other Italian desserts across the country.

Bianco Latte was founded by a team of passionate gelato lovers who wanted to share the authentic taste of southern Italy with the rest of us. Inspired by the Italian tradition of using fresh and locally sourced ingredients, they set out to create a gelato brand that would offer customers an indulgent and delicious taste of the southern Italian lifestyle. With a strong gelato cart business and one store in Elwood, it plans to open various shop fronts across Melbourne, including the newly opened shop at 331 High St. Northcote.

Approach

BrandWorks was engaged to help Bianco Latte's press the brand’s reset button by focusing on the brand's unique selling points: its use of fresh ingredients, its authentic Italian heritage, taste, and its association with the carefree lifestyle of southern Italy. The brand's logo, which features a restylized script font sets the tone for the experience.  “Don’t Worry, Be Happy” is the brand’s new slogan… reminiscent of the local Italian saying ‘Leave your worries behind for another day’.

Bianco Latte offers a wide variety of flavours that appeal to different tastes and preferences. From classic flavours such as vanilla and chocolate to more adventurous flavours such as pistachio and lemon, there is something for everyone. To bring the brand to life, a new cheerful colour palette serves as a permanent summer reminder and a series of light-hearted icon drawings illustrate a sense of timeliness youth and a fun-loving attitude.

Result

Bianco Latte is a newly reinvented southern Italian gelato brand that offers customers a taste of the region's carefree lifestyle. With its use of fresh ingredients and authentic flavors, the brand has an established following among locals and Italians alike. The brand takes pride in using only the freshest and highest quality ingredients to create delicious and light ‘n creamy gelato that is perfect for summer and late-night desserts. Whether enjoyed on a hot summer day or as a late-night dessert, Bianco Latte's gelato is the perfect indulgence for anyone looking to experience the taste of southern Italy.

Now open - Elwood & Northcote.
@biancolattemelbourne