— The Client

Meet Lighting Spaces.

As a bespoke lighting solution company with a strong focus on design, Lighting Spaces offers a premium level of services that covers the whole aspect of custom lighting design, supply and installation. BrandWorks was engaged to reflect this value into the brand identity, showcasing beautiful venues and interiors to appeal to their clientele of architects, interior designers and high-end building companies. With a strong desire to work with high-end projects and collaborators to showcase their capabilities and offering to the wider market, BrandWorks’ experience in end-to-end brand and interior design was utilised in developing the brand refresh.

— The Brief

Needing to convey the high level of bespoke design, service and installation it offered, the rebrand told the story of its co-founders, Phillip and Joshua, as people with a deep passion for design, technology and innovation. Looking to work further with architects, interior designers and interior design practices, the brand took a futuristic aesthetic, combining the concept of light, refraction and reflection and glow together.

— Approach

Inspired by light and dark and its effect on the five senses, the brand was repositioned around the feeling of beautiful lighting and stimulating your senses through it. Strategically, the company has shifted beyond competition on price and is now positioned to work alongside innovative architects, interior designers and quality builders and shop-fitters that value the craft of lighting design and the customer experience.

Lighting Spaces. Light + Space, redefined.

— Outcomes

Brand Identity Extension

• New Brandmark

• Brand-suite (brand assets)

• Corporate Brand style guide

• Branding and Promotional Collateral Roll Out

• Website art direction, UX/UI

www.lightingspaces.com.au | @lightingspaces.au