Crown Money Management
Live mortgage free.
Crown money is Australia's leading mortgage reduction specialists.
Background
Established in 2004 by philanthropist and entrepreneur Scott Parry, Crown has helped thousands of Australians realise their home-ownership dreams and get out of debt sooner. BrandWorks was engaged to build a new website for Crown to showcase their recently refreshed brand identity.
One of the primary barriers to entry for any financial services company is the relative complexity of services and messaging. Therefore, our approach for this project was to first analyse Crown’s existing site structure to identify areas where key messaging could be made clearer.
Homepage
The Challenge
Like many sites, it had grown beyond its initial scope and over time had become more difficult to navigate and understand. By stepping back, recognising and defining the customer journey allowed us to build a logical, easy to understand site map before moving into the design phase.
Crown’s updated visual identity is clean and modern, and this served as a great starting point for our design, pairing the bold pink and sophisticated purple tones with black-and-white imagery to create a clean, professional appearance. The expensive use of imagery also helps to break up written content throughout the site, again making the sometimes complex topics more approachable.
Our Approach
The site was built on the WordPress platform using a completely custom-made template specifically for Crown. The templated design allows for standardised page layouts, making navigation easier. It also allows the client to be able to add and edit content as they see fit - including adding new services, landing pages and blog articles - without having to worry about breaking page layouts or design.
BRANDWORKS STUDIO
BrandWorks are a multi-disciplinary team committed to developing strategic design solutions for FMCGs, Hospitality, Commercial Property, Digital Online brands and Fit-for-Purpose Retail Destinations. We have offices in Melbourne, Newcastle, Jakarta and Changsha, China. What makes us stand out from the crowd is that we’ve been there. From business management to ownership to operation, our experiences with and love for great design guides our process. We believe that our clients’ success supports us and vice versa. So together, we’re building a global business community curated for success with innovative and intelligent design.
Let’s bring the extraordinary to life.