Why are you the best?

Tell your customers what you already know

— The Client

Meet Tak Hing

As an established family business for over 30+ years, Tak King felt there was a great opportunity to showcase their range of baos in the aisles of Australia’s major supermarkets and into homes around the country. But with such a wide range of options for customers, why would they choose theirs? BrandWorks helped reposition their brand on retail packaging to broaden the appeal of their product and (literally) stand out from the crowd on the shelf.

— The Brief

Tak Hing Food Co. manufactures and sells steamed Chinese style bao’s which they sell wholesale. When they were looking to enter the retail market, Tak Hing Food Co. came to BrandWorks to get a refresh of their existing branding and to design packaging for their 4 and 6 packs of bao’s.

BrandWorks took a fresh approach, focussing on clarity of the logo, whilst retaining the existing brand elements, such as the chef icon. Bright colours, that avoid typical Chinese cliche’s, give the brand a contemporary and fresh appeal that pops off a supermarket shelf, attracting a broad customer base within the Australian market. The frosted matte finish of the packaging is a careful balance between premium and approachable.  The brand identity redesign and FMCG packaging were warmly received by the national food distributors and can be now found in the freezer aisles in Woolworths and Coles supermarkets.

— Our Approach

— Outcomes

Brand Identity Extension

  • New Brandmark

  • Brand-suite (brand assets)

  • Brand style guide

FMCG Packaging Design

  • Refreshed packaging design and architecture

  • Themed colour coding system for each new SKU & variant

  • Master template design for product packaging & shipper boxes

  • Now sold in Woolworths and Coles, nationally.

www.takhing.com.au

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BRANDWORKS STUDIO

BrandWorks are a multi-disciplinary team committed to developing strategic design solutions for FMCGs, Hospitality, Commercial Property, Digital Online brands and Fit-for-Purpose Retail Destinations. We have offices in Melbourne, Newcastle, Jakarta and Changsha, China. What makes us stand out from the crowd is that we’ve been there. From business management to ownership to operation, our experiences with and love for great design guides our process. We believe that our clients’ success supports us and vice versa. So together, we’re building a global business community curated for success with innovative and intelligent design.

Let’s bring the extraordinary to life.