BrandWorks-Melbourne-Office

Melbourne

 

Business development, strategic design, analytics, and digital marketing for Australia.

 

Eleena Tan
CEO

Eleena brings with her years of experience and insights in hospitality, operations, master planning and retail consulting to clients who wish to deliver innovative food concepts that are not only exciting but are also commercially viable and sustainable. Her breadth of knowledge, connections, relationships with suppliers and industry. Eleena is a visionary and an entrepreneur with a passion to bring the extraordinary to life - through brand, place-making, communications, digital marketing and hospitality.

Watch Eleena: English

Michael Tan
Creative Director

Michael brings with him over 20 years of experience in brand, interiors, and digital. He has worked with fortune 500 companies from diverse industries, from cars to mobiles, beer to dairy and property developers to national franchise food brands. With a keen interest on consumer trends, behaviours and market insights, he works from the ground up, and believes that standing from behind the 'till' is still the best form of market or customer research any business owner can do for themselves.

Watch Michael: English

 

James Phillips
Research, Digital & Client Services

James heads our Research and Digital Web team and shares a passion for investigation, problem-solving and data analytics. With a varied background from architecture and design to eCommerce web development, his wealth of experience also extends to feasibility modelling, business strategy and data analytics.

Watch James: English

 

Lan Lan
Client Services, Melbourne & China

Lan is originally from Beijing, China and now lives in Melbourne. Graduated in 2012 with a Master of Communication Design from Swinburne University, her passion for the creative industry led her to work several years as a full-time graphic designer. Interestingly, she has also worked in hospitality as a barista because of her love of Melbourne coffee. Today, she owns and runs her own city cafe and shares her knowledge and skills with BrandWorks China team as a client services manager for their Chinese clientele.

Watch Lan Lan: English | Mandarin.

 
 

Sophie Metcalf
Interior Lead of Design

Sophie is the Senior Interior Lead of Design across BrandWorks’ Australian & Asia projects. She studied Interior Architecture at The University of NSW and is now based in the harbour city of Newcastle. With a love of travel, she has also lived and worked in Melbourne and in her travels throughout Europe including Edinburgh, Scotland.She draws her inspiration from things she loves the most; great food, design, music and culture. Hear more as she shares her passion for hospitality design.

Watch Sophie: English

 
 

Why choose us.

Choose BrandWorks for strategic design solutions that blend trendsetting creativity with hands-on business experience and insights.

 

About BrandWorks

BrandWorks is a multi-disciplinary design studio delivering strategic solutions for FMCG, hospitality, commercial property, and retail. With offices in Melbourne, Newcastle, Jakarta, Bangkok and Shanghai, our unique approach stems from firsthand business management, ownership, and operational experience. We create intelligent, innovative designs that drive client success, fostering a global business community built for lasting impact.

Let’s bring the extraordinary to life.