Brief

Take a break from the norm..

In the bustling streets of Glenferrie Rd Hawthorn, Melbourne, COCOLO stands out as an example of creativity and innovation within the dessert and drink industry. Opened in November 2023, this dessert brand offers a health-conscious and guilt-free alternative to conventional sugary treats. Minded by BrandWorks was engaged to develop the concept, create the brand identity, messaging and touch points for COCOLO, a better-for-you F&B dessert and drink brand dedicated to offering coconut-based, vegan-friendly delights set within a tropical paradise and aimed at those seeking both indulgence and wellness.

Approach

Finding your COCOLO-Flow

COCOLO was founded on a mission to redefine how people experience desserts and drinks, initiating with a detailed branding process aimed at crafting an island paradise escape that encourages personal freedom. This process began with ideation, capturing the essence of COCOLO as a vibrant escape from the ordinary towards a more natural, enriching experience. The team utilised moodboarding to select visuals and themes that echo the calmness of an island retreat, shaping a brand story focused on authenticity, health, and the pleasure of fresh, natural ingredients.

COCOLO is designed to be more than a place; it embodies the concept of 'Coconut Love,' offering a slice of vacation life with its fresh coconut-based treats and a menu that highlights nature's simplicity. This branding strategy has created a distinct customer experience that’s lively, unique, and refreshing, truly embodying the idea of a relaxing break in a tropical setting, also known as your COCOLO-Flow.

Outcome

The natural way to a good time..

In a short time, COCOLO's unique concept and commitment to dessert and sugary drink alternatives quickly garnered significant public attention in the media. The brand saw a profound impact on the wider community, as evidenced by their impressive social media presence with 12K followers on Instagram and a staggering 913K views on Broadsheet video reels. Additionally, COCOLO has maintained an exceptional 4.6-star average on Google reviews, highlighting its widespread acceptance and customer satisfaction. Along with this momentum, the brand is exploring opportunities to looking to open venues across Melbourne and interstate in 2024 beyond.

Testimonial

"Working with the design team to bring COCOLO to life has been an extraordinary journey. Their out-of-the-box thinking, innovation, and exceptional design skills have been crucial in making COCOLO stand out. It's their unique approach that has allowed us to translate our vision into a tangible experience, setting us apart in the industry"

- Kevin Huang Tan, co-founder of COCOLO Australia.