Summary:

1. RE-DEFINE - VENUE STRATEGY

  • Key points: Venue strategy, Customer experience, Digital distribution and online to offline experiences.

First and foremost, we’re talking about venue strategy. These are the steps you need to take in order to ensure clear way-finding and social distancing strategies in store. We’ve created a quick checklist accompanied by 3 key points to keep in mind and included some helpful resources and supplier discounts to help you make it a reality. The aim of this resource is to re-think the physical way your venue operates and to consider how some of these changes can be applied in a way that is practical, and enjoyable.

Quick Checklist:

  • New table seating layouts

  • Separate entry and exits

  • Entry / Exit Decals Sanitisation Station

  • Wait here to be seated/ to order

  • Please keep a 1.5m distance apart

  • Bathroom hand washing decals

  • Sneeze guards

  • Laminated or disposable menus

  • Check out floorplanner.com to help with your venue layout!

Messaging key points:

  1. Keep it clear.
    Clarity is essential. Above all, the messaging must be effective and make it easy for customers to follow. Safe Work Australia have some great examples free to download here.

  2. Keep it on brand.
    Let’s be honest, no-one wants to dine in a hospital waiting room so don’t be afraid to add a little flavour. Put your brand personality into your messaging and make it feel in-sync with your venue environment. Try using Canva to create your designs.

  3. Keep it light and bright.
    Humour is a great way to flip a potential negative on its head. Try making your hand washing diagrams fun by putting them to song lyrics, or use some colloquial language to reassure customers and dial up the welcome factor. Check out this link for some hand-washing lyric inspiration!

BrandWorks-Roadmap-to-Recovery-Venue

Supplier Discounts

20% OFF – Snap Abbotsford
For your essential printing and signage needs.

ph: (03) 9486 9011  / e: abbotsford@snap.com.au
w: snap.com.au/snap-abbotsford-richmond.html


10% OFF – Gorilla Print
Signage, PPE, Hand Sanitizer.

ph: (03) 9428 5577  / e: info@gorillaprint.com.au
w: gorillaprint.com.au

To redeem, just mention the BrandWorks Roadmap when you order.
Offer valid to 30 June 2020.

Key Resources

  • For up to date information on government restrictions, please refer the the DHHS.vic website.

  • Covid-19 RCA Best Practice Guidelines can be found here and for more useful resources please visit their website here.


Quick links

1.Floor planning guide

2. Canva graphic design software

3. Signage - Wash your Lyrics

4. DHHS Victoria

5. Restaurant & Catering Industry guide

6. Safe Work Australia

2 episodes each week.

 

BrandWorks are a multi-disciplinary team committed to developing strategic design solutions for FMCGs, Hospitality, Commercial Property, and Fit-for-Purpose Retail Destinations. What makes us stand out from the crowd is that we’ve been there. From business management to ownership to operation, our experiences with and love for great design guides our process. Together, we’re building a global business community curated for success with innovative and intelligent design. Let’s bring the extraordinary to life.

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