Summary:

3. RE-DEFINE - DIGITAL DISTRIBUTION

  • Key points: Digital distribution from online to offline.

Opening your hospitality venue on June 1 will be the first step back to reopening. However, ensuring that your patrons know and are aware of your business will be critical in order to make reopening sustainable in the longer term.

The consumers path to purchase for everything begins online.

Whether you’re a digital native or a digital dinosaur, now is the time to get into tech. This Issue highlights the 3 key areas any business owner should focus on to get their venue ready for reopening leveraging the lessons from Digital Distribution.

Messaging key points:

  1. Reach Out - Share the Love.
    Reach out to thousands of existing and new customers across popular digital and social platforms to tell them you’re open. Consolidate, optimise and leverage your existing digital channels and marketing tools: Make sure you tell your new and existing clients that you are OPEN for BUSINESS.

  2. Re-open - Everyone’s Invited.

    Communicate with confidence to answer customers’ concerns and provide them up to-date FAQs on your COVID-19 safety protocols, food handling and other important back-of-house measures and venue-related information.

  3. Reconnect - Taking care of Business.
    Take care of every customer so they become a loyal, lifelong fan. Stay active on platforms and channels that builds confidence and bookings.

BrandWorks-Digital-Distribution

Digital Solutions

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Convo Technologies

FACEBOOK MESSENGER DIGITAL CONCIERGE

  • COVID-19 Check-in & safety protocols.

  • Contactless menu, ordering and payment.

  • Integration with Kounta & Square POS.

  • Digital Concierge - customer FAQs, procedures.

  • Marketing, promotions and campaign delivery.

  • Bookings & waitlist integration.

  • Customer loyalty & rewards.

Digital Marketing & Design

  • Customer Persona matching

  • Content creation and activation

  • Campaign Calendar framework & planner

  • Design templates for marketing, ie: facebook, instagram and video.

  • Marketing integration and rollout - Google, Event Brite, Facebook, Instagram, website and chatbot.

Obee

Bookings & Table management system

  • Waitlist management

  • Online reservations In-venue table management

  • Website widget integration

  • Marketing integrations- Mailchimp, Broadsheet, Campaign monitor and more.

  • $99 per month - no additional commission

  • 1 month Free Trial

BrandWorks-Obee

Supplier Discounts

20% OFF – Snap Abbotsford
For your essential printing and signage needs.

ph: (03) 9486 9011  / e: abbotsford@snap.com.au
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10% OFF – Gorilla Print
Signage, PPE, Hand Sanitizer.

ph: (03) 9428 5577  / e: info@gorillaprint.com.au
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20% OFF – Snap La Trobe
For your essential printing and signage needs.

ph: (03) 9663 5055 / e: simon@snaplatrobe.com.au
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To redeem, just mention the BrandWorks Roadmap when you order.
Offer valid to 30 June 2020.


Key Resources

  • For up to date information on government restrictions, please refer the the DHHS.vic website.

  • Covid-19 RCA Best Practice Guidelines can be found here and for more useful resources please visit their website here.

2 episodes each week.

 

BrandWorks are a multi-disciplinary team committed to developing strategic design solutions for FMCGs, Hospitality, Commercial Property, and Fit-for-Purpose Retail Destinations. What makes us stand out from the crowd is that we’ve been there. From business management to ownership to operation, our experiences with and love for great design guides our process. Together, we’re building a global business community curated for success with innovative and intelligent design. Let’s bring the extraordinary to life.

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