Good Coffee, Great Company.
November 25, 2019.
We are very pleased to announce the opening of Melbourne’s first coffee concept in the heart of China’s city of Changsha. Now serving specialty coffee, BrandWorks China was engaged to design the concept, brand and interiors for Lt. Collins Espresso.
Observing the next wave of lifestyle tastes by China’s rising middle class, the opportunity was clear that China deserved coffee that was made to be enjoyed. With the choice of coffee limited to Starbucks and Luckin Coffee, there was the opportunity to offer quality coffee ‘made by the city that loves to drink it’. With Eleena and Michael’s hospitality experience deeply rooted in Melbourne’s coffee culture, from its early days till now, we are excited to be on this journey to share this passion to a new and wider audience.
We’d like to thank the Unity Group China working with Eleena, Michael, Interiors team - James, Nairi, Afraa and Davide , Graphics team - Fransiska, Studio - Sarah with their project.
