Little collins espresso

STRATEGY, BRANDING, INTERIOR
CHINA, CHANGSHA.

Good Coffee, Great Company.

Located in Changsha, China, BrandWorks China collaborated with Unity Group China to design and create a new coffee brand and store design. Inspired by Melbourne’s coffee culture, the studio took inspiration from the coffee shops situated in the heart of Little Collins St, Melbourne. Observing the movement, colour and energy in the city’s famous lane, the Melbourne street grid informed the layout and aesthetic. The name affectionately connects back to the spirit of Melbourne's coffee and work culture and serves as a wake up call to those looking for quality specialty coffee.

BrandWorks was entrusted with just 15 sqm to fully kit out a coffee brew bar, using tactile surfaces, curved edge details and a spectacular mirror ceiling to double the height of the shop. Opening December ‘19.

VIEW BRANDING VIDEO