TOCCA - Werribee
Strategy / Branding / Digital / Collateral
Pizza, Pasta & Tiramisu.
Mark Natoli and Jordan Cachia have built a strong reputation over several years in Moonee Ponds at their Carosello Italian restaurant, serving quality modern Italian food inspired by home and family. With a strong focus on customer service and experience, they have been hands-on formulating the success they have created, with good regard for their quality dining and personalised attention to detail.
With an opportunity to open a second restaurant in Werribee, the team looked to BrandWorks to help them continue their model of success with a new concept, name and brand identity. TOCCA, which means to “touch” in Italian, takes the Italian Melbourne story to the West. An emphasis on local flavours and adaptations of classic recipes brought over from their home country, TOCCA seeks to celebrate the Italian table where food, wine and value are central themes.
The brand’s identity is a little old world and new, inspired by Aperol spritz, Martini vermouth and the infamous aperitivo hour. The colour palette takes a leaf from well known Italian spirit labels and the brand identity is inspired by 50’s storefronts and delicatessens typically found in Lygon yesteryear. The photography style is eclectic, fun and staged to elevate the general mood, with fun t-shirts with tongue-in-cheek quotes and denim aprons to convey a relaxed dining experience Melbournians love to dine within.
