Press Release - 5.2.2020
MAHŌ - A Design journey of the senses.
Time to discover a little magic.
Melbourne-based lifestyle label, MAHŌ, is revisiting the ancient art of burning with its Sensory Sticks that release delicate timeless fragrance when burned. MAHŌ Sensory Sticks reinvents the classic incense, combining natural, aromatic resin with a refined blend of premium perfumes – creating a collection of contemporary home fragrances to suit the modern lifestyle. Influenced by Japanese minimalism, the fragrances are offered in beautiful tactile packaging with soft dream-like hues to convey premium and balanced with a confident design imprint. In collaboration with Melbourne design agency, BrandWorks; the name, brand’s position, identity design and packaging was developed with quality in mind.
The brand mark utilises the typeface, Rasmus, inspired by classic serifs such as Times or Sabon, but features contemporary details. Balig, a signature pen script, was chosen to compliment this direction. Inspired by the personal memories of travel and places of discovery by the label’s founder, Joshua Tong, four signature fragrances have found their way into its inaugural 2020 capsule collection. Comprising White Musk, Rose Bois, Gypsy Wood and Artisan Leather, the scents will resonate perfectly with followers of design icons, Frank Lloyd Wright, Charles & Ray Eames, Tadao Ando or Le Corbusier.
For the creative spirit, try ‘Gypsy Wood Wandering’ - featuring Gypsy Wood earthed in smoky Sandalwood and yellow Sunflower. Frankincense top notes are softened with a hint of Cream arousing memories of an endless summer’s night. Mid-Century admirers will love ‘Artisan Leather Torching Tobacco and Grained Leather’, a grounded fragrance warmed with Cypress and Sandalwood. An ode to ancient workshops in Florence, Artisan Leather honours artistry and trade. The modernist will appreciate Rose Bois, the ethos of where new love is found. Breathing fresh cut Roses, indulgent in rich Cocoa, this fragrance whispers notes of Sandalwood like a poem between two lovers. Finally, Art Deco is captured endlessly in White Musk. Inspired by 1940’s Hollywood, White Musk opens with a crisp Citrus and Bergamot blend before dancing into a spicy Floral. Eclipsed in Cypress and Musk, this sophisticated scent pays tribute to the opulence of days gone by.
Completing the collection are a selection of minimalist décor stands designed to beautifully display Sensory sticks. MAHŌ burners add a sophisticated accent to any space. Begin your new ritual each day, embody the experience with your morning meditation and fade into a dreamy journey across the seas.
Explore timeless, for your spaces between.
Now available - mahosensory.com.au
-end.
For more information, please contact BrandWorks Melbourne on +61 9013 5333.
Contact: Eleena Tan
t: +61 411 835 080
e. eleena@brandworks.co