ODE Dermatology

STRATEGY, BRANDING & COLLATERAL

ODE Dermatology is a love poem to one’s self. Born from the pursuit of self-love, Dermatologist Dr Shyamalar Gunatheesan vision is to offer a bespoke balance of science, modern medicine and advanced care regimes to achieve a natural state of glow from the inside out. Through a bespoke balance of good science, medicine and daily care rituals, ODE Dermatology supports, preserves and transforms skin, hair and nails from the inside out. Through one-on-one expert advice and empathy, ODE Dermatology empowers its patients to achieve luminescent skin and relish in the confidence that comes with it. To glow from head to toe, feel radiant and be remarkable.

BrandWorks was engaged to provide strategic direction, naming, brand identity and way-finding graphics to articulate and bring the concept to life. Taking an opportunity within a crowded market of skincare specialities, the brand’s direction was to take a modern luxury, lifestyle-centric and high-end premium aesthetic, aligning to the high levels of patient care offered by its founder and the practice. The application of tactile textures, gradients and handcrafted serif typefaces was used to elevate the concept of transformative beauty, a key philosophy for the brand. Art direction for photography was inspired by the sculptural beauty of the human form.

With a range of services and products designed to become daily care essential, ODE Dermatology enables its patients to unlock their radiance and feel remarkable. Its mission is to bring the best of science, medicine and self-care together to empower, educate and provide people with the most effective products and techniques.

Modern patient-centric care, inspired by the glow within you.

Now open at 41 Gertrude St. Fitzroy Melbourne.

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