Photo credits: @kristofferpaulsen
Miss Mi, Journey the Silk road
10 Dec, 2021.
We are very pleased to welcome Miss Mi Mövenpick Hotel Melbourne, located at 160 Spencer St, Melbourne VIC 3000.
“Discover a road less travelled with Miss Mi, as she shares her journey of the Silk road inspired across Central Asia with you. Delight in food that awakens the soul with fire and spice”.
The Fragrance Group and Accor Hotels approached BrandWorks to conceptualize and create a new brand identity for an upscale New Asian Kitchen & Dining experience for it’s hotel brand. The concept is seen through the eyes of Miss Mi, a free-spirited traveller and lover of fine gastronomy and exotic Asian culture. Miss Mi (蜜), which means ‘honey’, personifies our refined and modern approach to traditional Asian dining. Malaysian chef Esca Khoo bring his Borneo street credentials to Melbourne's dining establishment.
We’d like to congratulate Fragrance Group and Accor Hotels for entrusting BrandWorks with their project and working with Eleena, Michael, Marcellyna and the rest of the branding team.
More information:
Miss Mi brand identity by BrandWorks
Instagram: @missmi.melbourne