Goodee by Grouse

8th August 2024.

We are pleased to introduce Goodee!, formerly Grouse Smoothie Bar, a beloved local café in Carnegie, Melbourne, known for energising grab-and-go options, acai bowls, and smoothies. On behalf of the design team, we’d like to congratulate the founders on the opening of their new store at Chadstone Shopping Centre.

Escape to the flavours of well-being.

We were approached to help formulate the brand strategy, identity, and interior design, positioning Goodee! in the market. The new name, "Goodee!," reflects the brand's mission to promote well-being, nourishing food, and community growth. With a playful and caring tone, modern sans-serif and fun handwriting fonts, organic shapes, and a vibrant colour palette, Goodee!'s transformation received a very positive response, fueling the trend for healthy desserts without compromising on taste. By combining high-quality offerings with a vibrant brand identity, Goodee! attracted a wider audience eager to embrace a lifestyle centred around health, happiness, and community.

More information:

• Goodee - Branding Case Study

• Goodee - Interior Case Study

• Instagram: @goodee_thatsgrouse