Growth: By the numbers

Southeast Asia is our closest neighbour and offers access to markets to propel growth and expansion. It is diverse and complex, accounting for 11 different economies, which all share a vibrancy that can be seen in the region’s young and increasingly urbanised, connected and educated populations. Home to powerhouses and emerging economies such as Indonesia, Malaysia, Singapore and Vietnam, the region’s growth path is set to become stronger and more dynamic. With a population of more than 630 million people it would be the fifth-largest economy in the world, with a combined Gross Domestic Product (GDP) of $US2.5 trillion in 2017. The region continues to outpace global economic growth rates. By 2030, the region is forecast to be the world’s fourth largest economy.

Key opportunities

• Urbanisation will drive demand for premium goods and innovative services. The establishment and growth of second and third tier mega-cities in Southeast Asia will require a range of infrastructure, services, connectivity, and supply chains.

• Middle-class households set to quadruple, from 38 million in 2015 to 161 million by 2030, the region is experiencing rapid growth in household wealth. As purchasing power and disposable incomes continue to grow, so will demand for premium lifestyle goods, food brands, technology services, travel, high-quality education, training and healthcare.

• The most significant advances seen now are in technology and the digital economy. Southeast Asian countries have over 854 million active mobile phone subscriptions – or over 133 per cent of the region’s population. Increasingly, the region’s digital transformation is determining the way people live and do business. Think Grab, WhatsApp, WeChat, GoJek, Waze and Tokopedia and more.

BrandWorks has offices in Jakarta and China that can help position you on product-market fit and expanding to these key markets. Our Business Development team in Melbourne and Jakarta have the insights and networks that can help you develop a roadmap to assess these opportunities and become market-ready to expand.

Register your details below to find out how we can help you get started.

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