Neo Advisory - Sydney
STRATEGY / BRANDING / WEB / COLLATERAL
Neo Advisory — Financial & Corporate Advisory management group
Founded in 2019, Neo Advisory is a progressive financial, private wealth management and corporate advisory firm providing a wide range of specialist services for high net-worth individuals, family trusts and corporate clients. With offices in Australia, New Zealand and Canada, it offers a holistic approach to managing business at any stage of its life cycle, led by a team of experienced financial, tax, and compliance consultants in taxation and accounting. By building a strong reputation within the Chinese and South-East Asian business community, it continues to deliver a premium level of service and attention to detail that is founded on understanding, trust and integrity.
Within a short period of time, Neo Advisory has experienced accelerated growth and opportunity in mind within new and emerging financial sectors. Realising the need to refresh its brand identity to better reflect its growth potential and resonance with clients, new and existing, a new look and feel were proposed as an integral part of communicating the transformation of Neo Advisory.
Neo Advisory’s brand identity was created at its early inception and reflected the business at the time, focusing solely on providing financial compliance and meeting regulatory requirements for corporations. The rebrand required to take a holistic approach to its growing list of services, highlighting its modern and efficient approach to corporate advisory, the depth of knowledge and experience of its key people and the high level of trust clients place in them. The brand needed to convey a sense of confidence in the modern digital age of finance and wealth management.
Go from 0 to 1.
Empowered by a bold approach and new thinking, the two themes permeated throughout the brand’s strategy and identity, starting with the name itself; Neo = New thinking.
Neo means “New”, and is derived from the Greek word, “Neos”. Seeing their place as a catalyst for change, to bring innovation and harvest new ways of doing things. Marrying experience with the digital era, the brand is trustworthy, client-focused, progressive and rising up to the challenge. With clear design guidelines for a striking linework and colour gradients to show their progressive thinking and bounded by a clean serif-like brandmark to demonstrate experience and trust, the brand serves as a platform to showcase their in-depth knowledge providing their clients with the confidence to navigate through challenging times and seek opportunities for growth in domestic and international markets and digital cryptocurrency exchanges.
With its new brand completed and ready for launch, Neo Advisory is well-positioned to secure a strong foothold within an everchanging market sector of financial services, corporate advisory and fintech within Australia and around the world.
Level 36, Governor Phillip Tower
1 Farrer Place, Sydney NSW Australia 2000