INSPIRE NB
STRATEGY, BRANDING, INTERIOR
CHINA, CHANGSHA.
Located in Changsha, China, BrandWorks has collaborated with Unity Group China to create the city’s most ambitious design project to date. Called ‘InspireNB’, its a new kind of co-working for hospitality and creative businesses and a first-of-a-kind for Changsha. Earmarked for completion in 2020 and spanning across three levels incl. mezzanine, this creative space will be the new home for BrandWorks China, founded with the ambition to lead a new generation of creators, innovators and entrepreneurs to 'create their life's work.'
The name takes the double meaning of ‘Inspiration’ and ‘Neighborhood’ and brings the spirit of innovation to the rising class of China’s entrepreneurs and for them to create their life’s work. Using clear and clean typography with matching iconography to resemble the action of doing rather than be a place of reference, the brand-led futuristic design closely informs the interiors, providing a holistic customer experience.
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