Client

• Melbourne Airport & Accor

Location

• Melbourne Airport

Sector

• Hotel Hospitality

• Professional Services

Services

• Market Research

• Concept Development

• Customer Experience

• Brand Creation

• Logo

• Brand Assets & Style Guide

• Digital

• Print

• Packaging

• Uniform

• Signage

• Wayfinding

Brief

Aerofoil is a premium co-working space located within The Hive at Melbourne Airport, developed in collaboration with BrandWorks, Melbourne Airport, and Accor. The project aims to create an exclusive environment tailored for professionals, multinationals, and corporate teams associated with the airport. Aerofoil provides a modern workspace solution for both short-term travellers and long-term tenants, offering a unique blend of amenities designed to elevate the working experience.

Approach

BrandWorks was engaged to develop the strategy and branding for Aerofoil, focusing on creating a distinguished identity that reflects its exclusive positioning at Melbourne Airport. The co-working space is designed to cater to the needs of executives, engineers, and airport staff, providing a sophisticated environment where business can thrive.

The branding strategy emphasizes a premium, members-only experience, integrating Accor's expertise in hospitality with innovative workspace solutions. The design aesthetic draws inspiration from aviation and architectural elegance, utilising a sleek palette of charcoal black and light grey accented with muted tones, to create a refined atmosphere.

In addition to collateral, a full signage package was developed, featuring a comprehensive suite of wayfinding signs. This signage ensures clarity and ease of navigation within the space, enhancing the overall user experience.

The overall concept aims to provide a seamless and productive working environment, catering to both corporate professionals in need of flexible workspaces and businesses looking for modern office solutions near the airport.

Outcome

Since its launch, Aerofoil has quickly established itself as a premium working environment for airport professionals and corporate teams. By offering a sophisticated and exclusive space, Aerofoil has filled a critical gap in the market, providing modern office amenities that have been lacking in the airport vicinity.